A note before the legal bit: this is written in plain English on purpose. It’s been put together carefully and reviewed by us — but we’re not lawyers, and this isn’t legal advice. If you handle something where the exact wording matters to you, check with someone qualified. We’d rather tell you straight what happens to your information than hide it behind ten pages of boilerplate.
Last updated: June 14, 2026
The short version
We collect almost nothing. We don’t run advertising trackers, we don’t sell your data, and the analytics we use can’t even see who you are. The only personal information we ever ask for is your email address — and only if you choose to hand it over.
Who we are
Race Horse Ownership 101 (“RHO101,” “we,” “us”) publishes educational writing about racehorse ownership at racehorseownership101.com. If you want to reach us about anything in this policy, write to us at hello@racehorseownership101.com.
What we collect, and why
When you just read the site: nothing that identifies you. We don’t set tracking cookies, we don’t ask you to log in, and we don’t build a profile of you.
Analytics: we use Ahrefs Web Analytics to understand which articles people read and roughly where our visitors come from. It’s a privacy-first tool: it doesn’t use cookies, it doesn’t track you across other websites, and it doesn’t collect information that identifies you personally. We see trends — “this article was popular this week” — not individuals.
When you give us your email: if you sign up through one of the forms on the site, we collect your email address. We store it securely with our website. We use it to recognise you as a subscriber and, in future, to send you the writing you signed up for. Right now we are not running any email service — so signing up stores your address, and that’s it (more on that below).
The free guide: when you sign up for our “10 Questions” guide, we deliver it to you on the spot — the page takes you straight to a download. We don’t email it to you, which means signing up doesn’t require us to message you at all.
A note on email, honestly
We’re between email tools at the moment. So if you sign up today, your address is stored safely with the site, but we are not yet sending any newsletters or marketing emails — because we don’t have a service set up to send them. When we do choose one, we’ll update this policy to tell you exactly who it is and what they do with your address before we send you anything. You’ll never get a surprise email from a company you’ve never heard of because of us.
Cookies
A fresh visit to the site sets no cookies at all. The only cookies we use are:
- a consent cookie, which remembers your cookie choices so we don’t ask you on every page (it lasts about a year);
- an optional preference cookie on article pages, which remembers whether you’ve hidden the table of contents — and only if you click to hide it.
You can manage your choices any time using the “Cookie preferences” link in our footer, and you can clear cookies in your browser whenever you like.
Who else is involved
A few standard web services are part of how the site runs:
- Our host (Namecheap) stores the website and its data on secure servers.
- Google Fonts serves the typefaces the site is set in; loading them means your browser contacts Google’s font servers.
- WordPress (the software the site is built on) loads a small standard set of assets.
None of these are advertising or tracking services. We don’t use Google Analytics, Facebook pixels, ad networks, or any service whose purpose is to follow you.
We don’t sell your data
We never have and we won’t. We don’t share your email with advertisers or data brokers. The only people who could access stored information are the small number of services above that keep the site running, and us.
Your rights
Depending on where you live, you have rights over your personal information — and we’ll honour them wherever you are, because it’s the right way to run things.
If you’re in the UK or EU (GDPR): you have the right to access the personal data we hold about you, to correct it, to have it deleted, to restrict or object to how we use it, and to receive a copy of it. Our lawful basis for holding your email is your consent, which you gave by signing up — and you can withdraw it at any time. You also have the right to complain to your local data protection authority.
If you’re in California (CCPA/CPRA): you have the right to know what personal information we collect and how we use it (it’s all in this policy), the right to request deletion of your information, the right to correct it, and the right to opt out of any sale of your personal information. We do not sell or share your personal information, so there’s nothing to opt out of — but the right stands. We won’t discriminate against you for exercising any of these rights.
How to exercise any of this
Email us at hello@racehorseownership101.com and tell us what you’d like — to see what we hold, to correct it, or to delete it. We’ll respond within the timeframe the law requires (and usually a lot sooner).
Keeping your information
We keep your email address for as long as you’re a subscriber. If you ask us to delete it, we will.
Children
This site is meant for adults. We don’t knowingly collect information from anyone under 16. If you believe a child has given us their information, email us and we’ll remove it.
Changes to this policy
If we change how we handle your information — especially if we start using an email service — we’ll update this page and change the “last updated” date at the top. For significant changes, we’ll do our best to tell subscribers directly.